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This is the stiffest, sturdiest paper and is used for business cards and invitations.Īlong with paper weight, you also need to make sure you order the correct size for your project or product.įor instance, most business cards come in a standard size, as do brochures, books, and business letters. 350-450 gsm – The highest GSM paper is pretty much cardstock.This is also the weight of most paper used for watercolors or painting. You’ll see it used for some magazine covers and higher-quality flyers. 210-300 gsm – This thicker type of paper is stiffer but still bendable.
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Think movie posters hanging on a teenager’s bedroom walls or product posters hanging in store windows. 120-140 gsm – The weight of your average promotional poster.90-100 gsm – This is the weight of most types of household printer paper.It’s thick enough to draw on with pencil, but heavy ink or marker may bleed through.
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Or, perhaps you ordered a printed product in bulk and had to iron out the nitty-gritty details of your purchase, including paper size and thickness. If you have ever ordered business cards, invitations, or some other printed paper product, you may have heard of the term “GSM.”